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Damage Caused to the Building work by contractor
Musil, Martin ; Ing.Milada Galatíková (referee) ; Marková, Leonora (advisor)
The aim of the thesis is describe how discounts are formulated in construction work. Different types of discounts are discussed from the point of view of the constructor. Mechanisms of providing discounts and calculations of total discounts are studied. Contract and signing over the construction work are analysed, because of their importance to prevent disagreement between customer and constructor.
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Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
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Slevové akce a jejich vliv na chování spotřebitelů při nákupu potravin v kontextu plýtvání potravinami
Brodský, Marek
BRODSKÝ, M. Discount promotions and their influence on consumer behaviour when purchasing food in the context of food waste. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with discount events and their influence on the be-havior of consumers when buying food in the context of food waste. The aim of the work is to identify factors influencing the buying behavior of consumers befo-re, during and after buying food. Furthermore, based on the results of the re-search, to propose possible recommendations for food sellers. Primary data are obtained from a questionnaire survey (n = 238) and in-depth interviews with household representatives (n = 11). As part of the work, basic statistical indica-tors are calculated and hypotheses are verified. According to the survey, 89.8 % of consumers use discount promotions during their purchases and as much as 57,8 % of consumers postpone their purchase due to an expected discount pro-motion.
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Využitie nástrojov online marketingu na trhu zlavových portálov
Pasch, Roman
The bachelor thesis is focused on online marketing tools as a way of achieving company objectives on the market of group-buying sites. The aim of the work is to increase sales efficiency of chosen company in this market. Practical part defines specifics of the group-buying sites´s market in the Czech Republic and future trends. There is also applied behavioral analysis of potential customer and analyses the behavior of competition as a source of information for creating marketing activities. The solution is introduction of brand marketing to online marketing tools and quantify the costs related with the proposed strategy.
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Úspěšnost prodeje masných výrobků v obchodním řetězci ENAPO
Zavadilová, Tereza
The diploma thesis deals with the sale of smoked products in the retail chain ENAPO OBCHODNÍ, a.s. The sales of these products were analyzed at the ENAPO store in the town of Švábenice. The sales were in August, September and October 2017. The popularity of the suppliers of smoked products was evaluated according to the number of their sold products and according to a comparison of the sales of the same products from different suppliers. The impact of the sale of smoked products in two consecutive special offers on the overall sales of products was found. The sale of discounted smoked products was investigated in the monitored period. The diploma thesis also deals with the mark-up applied by the retail in smoked products. A trend of sales of selected smoked products is outlined. The solved issue is complemented by respondent’s opinions on the sale of smoked products in the store, on their quality, price and customer awareness of the sale of smoked products. On the basis of the findings, recommendations have been proposed to improve the sale of smoked products in the shop.
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Damage Caused to the Building work by contractor
Musil, Martin ; Ing.Milada Galatíková (referee) ; Marková, Leonora (advisor)
The aim of the thesis is describe how discounts are formulated in construction work. Different types of discounts are discussed from the point of view of the constructor. Mechanisms of providing discounts and calculations of total discounts are studied. Contract and signing over the construction work are analysed, because of their importance to prevent disagreement between customer and constructor.
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Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
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Discounts in accounting
Mervartová, Andrea ; Pelák, Jiří (advisor) ; Vácha, Petr (referee)
The diploma thesis deals with the problems identifying the various types trade discounts in accounting and tax implications. The content of the thesis are specifically bonuses, discounts, gifts with purchase extra for free, loyalty programs and incentives in rental relationships. Alternative solutions to these advantages in accounting are given with regard to the current Czech accounting legislation and International Financial Reporting Standards (IFRS). The thesis is supplemented by modeling examples, where the accounting solution suggested from the perspective of the provider and the recipient advantage.
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Efficiency of collective shopping servers
Starý, Vladislav ; Svoboda, Miroslav (advisor) ; Babin, Jan (referee)
The survey focuses on the problematic of the sale on mass shopping sites. The aim of the survey is to determinate for which groups of suppliers is more suitable to sale with a strategy to get as many as possible of new customers (advertising) or with opposite strategy to sell as many products as possible regardless of concrete customer (distribution). The survey is conducted through anonymous questionnaires, aimed at mass shopping sites and at actual providers of products and services. The survey focuses mostly on the most common and largest categories on servers: "Travel", "Gastronomy" , "Beauty and relax" and "Goods" . The main contribution of this survey is finding, that for suppliers of the category "Beauty and relax" is an appropriate strategy targeting advertising while in the category "Goods " is, on the contrary, the distribution strategy. Categories "Travel" and "Gastronomy" contain features of both approaches, and in this issue are balanced.
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